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Tuesday, August 14, 2007

Sex STILL being used to sell beer.

All summer long I, like many commuters, have been seeing this poster of a young guy at a rock concert, crowd surfing. Young beautiful people out having young beautiful times...It's for a rather mediocre Canadian beer. Something about the add just struck me as off...

Click on the pictures to enlarge them...don't forget to use the "back" button on your browser to return to this post.



Finally, I realized what it was...let's take a closer look, shall we?



So, there's the guy, at the crest of the "wave" logo that's been used to sell this particular fuzzy pee to consumers...do you notice it, yet? No? Well, look at this:



That's right...the guy is being fellated--or at least the suggestion is that he is being fellated--by that girl whose face is planted squarely in his crotch. Not only that, but he's pretty much the only male in the picture...so he's a young man being carried on the backs and shoulders of a whole bevy of young, beautiful women, one of whom is apparently fellating him entirely for his pleasure, given the ecstatic look on his face.

Next time you see this billboard, have a look.

Then write the Molson brewery and tell them how pathetic and offensive it is that they still use misogynistic, subliminal sex suggestions to sell beer to the youth market.

Here's their contact info:

Terry Beck

Title: District Sales Manager

Telephone: (204) 987-3901

Mailing Address

5-1080 Waverley St
WINNIPEG, Manitoba
R3T 5S4

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